by stories@naomigora.com | Sep 5, 2016 | Uncategorized
By Naomi Gora This is a quick yet solid exercise you can do to see whether your brand storytelling is standing out from your competitors. It takes, ooh, maybe an hour depending on how big your business is and can give you some real gems of branding super power...
by stories@naomigora.com | Sep 5, 2016 | BRANDING, LOGOS
By Naomi Gora There’s a whole bunch of things to consider when designing a logo. There’s business strategy, brand values, personality and pillars, colour palettes, font choice, positioning statements, how the logo will be used, on what mediums and what...
by stories@naomigora.com | Sep 1, 2016 | BRANDING, LOGOS
By Naomi Gora I so often have people coming to me after creating a logo or a website and asking me ‘So, what do you think?’ They tell me that they’ve asked all their friendsand family and clients for feedback and what they usually end up with is one...
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