A little about me

By day my passion is small business. I’ve worked in or owned small businesses for the last fifteen years including advertising agencies, design studios, media agencies for Time Inc. Magazines and SBS television and my very own magazine.

The thing I love about working in small businesses is that you get to take on a lot of roles should you choose to accept them. Your days are never the same. With no idea how I was going to pull it off I’ve met the call of ‘We need someone who can do xxx right now!’ and rolled up my sleeves and figured out how to do it… from pitching for tenders, digital marketing and even making coffee for clients that would make a hairy hipster barista weep.

My key roles in those businesses were diverse, but always related to how to make small businesses survive and succeed – from brand strategy, marketing management and copywriting to website and logo design. So you could say I’ve developed a bit of a thing for bringing new businesses to life. You could even call it an addiction I guess…The excitement, the hopes, the dreams, the tears, the laughs, the unknown. And I wouldn’t have it any other way.

By night I think a lot and I read a lot. If I could have any super power it would be to be able to print things straight from my brain. In the absence of said brain printer technology, here are a few of the things I’ve manually extracted from my squishy gray moosh noodle lately – most of them are parts of bigger story ideas and novels. I still think I might write a novel one day. Well, I’m already writing four. It’d be cool to finish one of them… but I’m happy letting my little creatures tell me when they want to be written about for now.

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