by stories@naomigora.com | Sep 5, 2016 | BRANDING, LOGOS
By Naomi Gora There’s a whole bunch of things to consider when designing a logo. There’s business strategy, brand values, personality and pillars, colour palettes, font choice, positioning statements, how the logo will be used, on what mediums and what...
by stories@naomigora.com | Sep 1, 2016 | BRANDING, LOGOS
By Naomi Gora I so often have people coming to me after creating a logo or a website and asking me ‘So, what do you think?’ They tell me that they’ve asked all their friendsand family and clients for feedback and what they usually end up with is one...
by stories@naomigora.com | Aug 26, 2016 | BRANDING, LOGOS
By Naomi Gora One of the key tricks to creating a strong brand is consistency. Ultimately people like to feel safe, they like to know you’re going to show up in the same way as they’ve come to expect you to show up. Inconsistent, bland, messy marketing...
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