This is where it all starts.

According to research the most crucial skill for leadership and running a successful business is self-awareness. Time and time again I’ve seen increased it become the leverage point that creates the biggest transformations, success and happiness in small business leaders.

We run The True North package over 3 x 1.5 hour weekly sessions to identify your best fit personality type and core values. We then pair this with analysis of your competitors and ideal audience to create a custom strategy for the look and feel of your brand, your storytelling style, and best-fit marketing that works with your strengths and minimises your blind spots.

Your True North action plan will give you specific action steps to get your business up and running and making a profit in the most efficient way possible. 

True North Package + Custom Branding

Like any expedition, the planning is the most important part! We start this stage with your True North Brand Strategy as our guide and dive into creating a mood board of your brand’s look and feel. We spend a lot of time at the strategy stage to really nail the concept of your logo before we start designing, so I offer one logo concept at a time (as I find that any more than this can get confusing!). You then have three rounds of changes for us to get it just right (and don’t worry, I’ve never had anyone walk away with a logo they weren’t delighted with). This package also gives you 3 x visual brand elements to choose from my a la carte service offerings depending on the best match with your True North strategy. This may include social media profiles, a business card, email signature, product labels, pattern suite, custom illustration or email template.

After your logo is finalised we’ll put together your custom brand guide. This is a handy document that you can forward on to suppliers, such as printers and stylists, with details of your core values, logo, colour palette, fonts, image style guide, core message and storytelling voice.  

True North Package plus Custom Brand &  Website

Like any expedition, the planning is the most important part! We start this stage with your True North Brand Strategy as our guide and dive into creating a mood board of your brand’s look and feel. We spend a lot of time at the strategy stage to really nail the concept of your logo before we start designing, so I offer one logo concept at a time (as I find that any more than this can get confusing!). You then have three rounds of changes for us to get it just right (and don’t worry, I’ve never had anyone walk away with a logo they weren’t delighted with). This package also gives you 3 x visual brand elements to choose from my a la carte service offerings depending on the best match with your True North strategy. This may include social media profiles, a business card, email signature, product labels, pattern suite, custom illustration or email template.

After your logo is finalised we’ll put together your custom brand guide. This is a handy document that you can forward on to suppliers, such as printers and stylists, with details of your core values, logo, colour palette, fonts, image style guide, core message and storytelling voice.  

Once your custom brand is complete we move on to the design and build of your website. The Summit package includes a 5 x page website including copywriting.  You’ll receive a mock up of the home page design and one interior page design with 3 rounds of design changes for you to sign off on before we start the final build. 

DIY Days are for you if you’re a business owner who’s fairly confident with the idea of creating your brand and website using Canva or other design and marketing software. You may have a bit of design experience or you think you’ve got your head around WordPress, Wix or Squarespace… you just need that extra helping hand to make sure your strategy is strong and you have an expert on hand to troubleshoot glitches, be your design eye and make sure your copy says just what you want it to.