Package options

Do the clicksies on the whatsits to find out more about each of my packages.

True North

Discover the best business strategy
for your personality type
Timeframe: 1 x 1-2 hour session

Basecamp

Brand Strategy, Logo,
Visual Identity & Marketing Conversion Strategy
Timeframe: 8 weeks

The Summit

Brand Strategy, Logo,
Conversion Strategy,

Website and Copywriting
Timeframe: 16 weeks

Off-trail extras

Additional services including business naming, website copywriting and personality type based coaching

The True North Package

Discover the best business strategy
for your personality type

Investment $499
1x 1-2 hour personality profiling session plus business personality guide

According to research published in the MIT Sloan Management Review by Ginka Toegel, a professor of organizational behavior and leadership at IMD in Lausanne, Switzerland, and Jean-Louis Barsoux, a professor of organizational behavior and leadership at IMD, the most crucial skill for leadership and running a successful business is self-awareness. I’ve also personally found this to be true  – time and time again I’ve seen increased self-awareness become the leverage point that creates the biggest transformations, success and happiness in small businesses and leaders.

My True North package will help you identify your best fit personality type in a 1-2 hour personality profiling session over Skype and then explain what that means about the cognitive functions you prefer to use. It gives you insight into your strengths and blind pots, and gives you an in depth look at how you can use this knowledge to create faster, easier success and more impact in your business or career.

The Basecamp Package

Brand Strategy, Logo,
Visual Identity & Marketing
Conversion Strategy
Timeframe: 8 weeks

Investment $3,500
*Payment plans available

PERSONALITY PROFILING SESSION: This package includes the FREE personality profiling session and business strategy guide offered in my True North package PLUS:

BRAND STRATEGY: Like any expedition, the planning is the most important part! We start your Basecamp journey by creating the brand strategy that will keep you centred as you grow. First we undertake an in-depth values analysis to make sure your personal and business values align, then we complete a competitor analysis, target audience profile and mentor analysis to create your own unique brand personality, visual guide, storytelling voice and your top 2 marketing conversion strategies.

LOGO DESIGN AND VISUAL GUIDE : We start this stage with a mood board of your brand’s look and feel which you sign off on before we move to the actual design stage. We spend a lot of time at the strategy stage to really nail the concept of your logo before we start designing, so I offer one logo concept at a time (as I find that any more than this can get confusing!). You then have three rounds of changes for us to get it just right (and don’t worry, I’ve never had anyone walk away with a logo they weren’t delighted with). This package also gives you 3 x visual brand elements to choose from my a la carte service offerings including: Facebook profile and cover, Instagram, Twitter, Linked In,  a business card, email signature, product labels, patterns, illustrations or A4 flyer.

STYLE GUIDE: After your logo is finalised we’ll put together your style guide. This is a handy document that you can forward on to suppliers, such as printers and stylists, with details of your logo, color palette with CMYK and Hex codes and your chosen brand fonts.

ARTWORK FILES: You will receive a Dropbox link with your brand framework document, your logo files set up for print and online use as well as all original Illustrator files. If you don’t have Dropbox, you’ll receive a USB stick from your friendly postman.

  

The Summit Package

Brand Strategy, Logo,
Conversion Strategy,
Website and Copywriting
Timeframe: 16 weeks

Investment from $9,100
*Payment plans available

PERSONALITY PROFILING SESSION: This package includes the FREE personality profiling session and business strategy guide offered in my True North package PLUS:

BRAND STRATEGY: Like any expedition, the planning is the most important part! We start your Basecamp journey by creating the brand strategy that will keep you centred as you grow. First we undertake an in-depth values analysis to make sure your personal and business values align, then we complete a competitor analysis, target audience profile and mentor analysis to create your own unique brand personality, visual guide, storytelling voice and your top 2 marketing conversion strategies.

LOGO DESIGN AND VISUAL GUIDE : We start this stage with a mood board of your brand’s look and feel which you sign off on before we move to the actual design stage. We spend a lot of time at the strategy stage to really nail the concept of your logo before we start designing, so I offer one logo concept at a time (as I find that any more than this can get confusing!). You then have three rounds of changes for us to get it just right (and don’t worry, I’ve never had anyone walk away with a logo they weren’t delighted with). This package also gives you 3 x visual brand elements to choose from my a la carte service offerings including: Facebook profile and cover, Instagram, Twitter, Linked In,  a business card, email signature, product labels, patterns, illustrations or A4 flyer.

STYLE GUIDE: After your logo is finalised we’ll put together your style guide. This is a handy document that you can forward on to suppliers, such as printers and stylists, with details of your logo, color palette with CMYK and Hex codes and your chosen brand fonts.

ARTWORK FILES: You will receive a Dropbox link with your brand framework document, your logo files set up for print and online use as well as all original Illustrator files. If you don’t have Dropbox, you’ll receive a USB stick from your friendly postman.

WEBSITE: Includes the design and build of your home page plus 4 interior pages, for example: About Us, Services/Products, Contact and a Gallery (Although we’ll create a website map before we get started to identify the most appropriate pages for your business). You’ll receive a mock up of the home page design and one interior page design with 3 rounds of design changes for you to sign off on before we start the final build. Your finished website also comes with a Yoast SEO plugin, Google Analytics, Mailchimp plugin if required, a speed test and a user guide if you’d like to keep the site updated yourself.*

BONUS: As a special gift you’ll receive one business card design to send to your favourite printer (Mine is Moo) and a profile and cover image for two social media channels of your choice (Total value: $260)

* Notes to website build: Additional website pages can be added for a cost of $250 per page. Online store/shop fronts can be added using plugins such as WooCommerce for an additional fee depending on your needs. Any photography, stock images or plugins required to perform specific functions for your business needs will be quoted separately (e.g. booking plugins/quiz plugins/CMS plugins). Website builds do not include hosting or domain name purchasing. Guidance for web hosting and domain name purchasing options are available free of charge at your request. Website changes after the completion of the final website are available at my hourly rate, charged in 15 minute increments.

Off-Trail Extras

Additional services

Investment POA
*Payment plans available

Contact me for more information about business naming, copywriting or personality-based business coaching packages.

Congratulations! You made it all the way down here. The force is strong in you. You have the makings of an excellent business owner.

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© 2016 Naomi Gora I Website by naomigora.com

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