BRAND STRATEGY I LOGO DESIGN I BUSINESS CARD I SOCIAL MEDIA PROFILES
Lisa runs her own hair salon and is the owner of Nature’s Symphony, a range of ethical, non-toxic natural hair products. As the successful brand grew, Lisa felt she was outgrowing the brand and it wasn’t giving her room to grow.
An avid user of essential oils and a qualified reiki practitioner, Lisa wanted to create a stronger position as more than just a hair stylist and tap into the healing and emotional balancing that essential oils can provide. Together we clarified her brand values and created The Alternative Hair Therapist to launch her custom made range of essential oils based hair care products; each formulated to nourish hair as well offer emotional rejuvenation, balance and renewed energy.
“Whether you’re creating a new business & brand strategy or wanting to evolve in your existing one, you MUST connect with Naomi. Working with Naomi has taught me so much about who I am and how I can serve others in my industry with confidence and authenticity. Her knowledge, support and guidance has been so invaluable in helping me to create a business that is both effortless and rewarding”.
Lisa Miller
www.thealternativehairtherapist.com.au
COLOUR PALETTE
BRAND PERSONALITY
The Rainbow Chameleon
The Alternative Hair Therapist logo is an umbrella logo mark to hold the rainbow colour and style of the ‘rainbow chameleon’ brand personality that The Alternative Hair Therapist offers. The logo mark has been created to give a strong, yet alternative presence that will easily blend with the full range of HairTHERAPY products and services as it grows.
The uppercase sans serif font provides strength and balance, giving the brand a beauty industry feel, while the script font gives a sense of being something not quite the norm, without delving too far into the typical alternative therapies world of lotus flowers and watercolours. The logo helps The Alternative Hair Therapist sit in the mid range between a contemporary vanity/ hair and make up brand while giving it room to delve into the more non-traditional fields of reiki and energy balance. These elements of reiki and energy balance will be brought in more in other elements of the brand including business cards, packaging and presentation documents.
LOGO AND BUSINESS CARD DESIGN
