BRANDING – LOGO DESIGN I PRINT DESIGN I WEBSITE BUILD I SERVICE GUARANTEE AND POSITIONING STATEMENT

In Check Fire Services started their business under a different name and after a successful start up period, they wanted to invest in a new brand identity to reflect their name change and the high level of service they were providing their customers. After a competitor analysis and looking into InCheck’s key points of difference, we discovered that many of their competitors in the industry were using red and black in their branding, so we chose a vibrant green and gray colour palette – grey to signify stability and strength and the green to communicate safety, while also setting them apart from their competitors. Their logo was set up to be able to be reversed on staff uniforms and is bold enough to easily translate to impressive looking vehicle wraps.

COLOUR PALETTE

BRAND PERSONALITY

Stable. Dependable. Strong. Safe. Trustworthy.

POSITIONING STATEMENT

Protecting life and property

PRINT DESIGN

WEBSITE