BRANDING STRATEGY & POSITIONING STATEMENT I LOGO DESIGN I MAGAZINE LAYOUT AND QUARTERLY MAGAZINE PRODUCTION

Lift Magazine is a project close to my heart. After my own divorce I found it hard to find positive information about navigating the process of separation and adjusting to single motherhood and co-parenting in a productive way, so I started a quarterly magazine, support group and community to give women a Lift when they needed it most in the early days of their separation and divorce. The magazine includes interviews with other single mums, Q&A columns from lawyers, financial advisers and psychologists and articles on everything from personal development to conflict management, communication skills, co-parenting, health and wellness and finding yourself, your career and your hobbies again after separation with children.

The project required the creation of the initial brand strategy, logo design and web build and continued with the production of a 100-120 page magazine each quarter including cover design, page layout, writing of articles, sourcing contributing writers, image sourcing, social media posts, advertising, editing and proof reading as well as preparing the files for ebook upload and reading.

COLOUR PALETTE

BRAND PERSONALITY

Uplifting. Positive. Hopeful. Light hearted. Inspirational. Feminine. Empowered.

POSITIONING STATEMENT

For mums flying solo.

WEBSITE

E-MAGAZINE