BRAND STRATEGY I LOGO DESIGN I WEB DESIGN AND BUILD I WEBSITE COPYWRITING
With a 15 year background in HSE and C-Suite executive management in the oil and gas industries, Mardi witnessed the disharmony between the masculine and feminine energies in the corporate environment long before it became a part of popular culture as it is today. As a woman in a health and safety role within a male dominated industry, Mardi learned how to navigate conflict, trouble shoot problems and lead with emotional intelligence from an early stage of her career. Today she has taken that expertise and consults for a range of corporate organisations, STEM professionals and management teams to bridge the gap between masculine and feminine energies, helping both men and women create a new corporate environment that values both harmony and performance.
“I am so thankful I found Naomi in the depths of the internet. After leaving a fifteen year corporate executive career to start my own consultancy I was looking for someonewho would understand my unique business idea and help me build my story, brand, logo and website. I got so much more than this working with Naomi and learnt so much about myself through her unique process. She takes the time to listen and understand your needs and uses her amazing insight and intuition to build a finished product that provides a sustainable business platform for you to work from. Her work is truly pioneering. Thank you Naomi, your are one inspiring, innovative and heartful business woman”.
Mardi Keyes
www.mardikeyes.com
COLOUR PALETTE
BRAND PERSONALITY
The Queen Bee. Harmonic Transformation. Authenticity. Dignity. Pioneering. Mastery.
POSITIONING STATEMENT
Pioneering Harmony in Performance
LOGO DESIGN & BRAND STORY
Based on Mardi’s brand values, her logo is an adaptation of a traditional monogram, to create an impression of presence and elegance. The M represents M for Mardi, however if you turn the logo upside down, it represents a W for the women Mardi helps in her business. To give the logo and expansive and transformational feel that represents change and growth, each corner of the surrounding square forms an arrow pointing outwards. The diamond in the centre of the logo represents the elusive harmony in performance that is found when the ‘fine line’ of balance is achieved by both organisations and individuals. Finally, a serif font is used to give a modern feel to the more traditional, elegant monogram.
WEB DESIGN AND BUILD
