BRAND STRATEGY I LOGO DESIGN I WEB DESIGN AND BUILD I WEBSITE COPYWRITING I SOCIAL MEDIA
Pia is an energy alchemist who works with female entrepreneurs to find their life path and stay on course to reach their Emerald City (a business and life of soul, joy, love and abundance) through her psychic vision and the use of practical tools to implement the law of attraction and expedite spiritual transformation.
Pia came to me unsure of how to communicate exactly what it is she does for the female entrepreneurs she works with. She had been working under the title of a life coach as well as a psychic life coach, but neither title exactly represented what she actually does. I worked with Pia to help her define her role as an energy alchemist and create a visual identity that reflects that while also refining how to communicate that in her brand storytelling throughout her website.
“Oh Naomi… where do I begin? Not only does she see what I am thinking before I can even picture it, she then has this magic ability to put onto paper and express everything I intended it to, and more! Her intuitive approach to my briefs make me feel like she’s invested in my brand as much as I am. When I run out of metaphorical gas, she’s always there to push me back into creativity. The brand that she has created for me still blows my mind. It is so multifaceted yet simple enough to relate to my clientele that it is invaluable. I’ve never come across someone who works so holistically with my business to not just understand it, but then build a brand that extracts the very essence of my work. A thousand thank yous to you Naomi, for all you’ve done”.
Pia Langer
www.pialanger.com
COLOUR PALETTE
BRAND PERSONALITY
Spiritual. Abundant. Optimistic. Healing. Loving. Psychic. Professional. Practical.
POSITIONING STATEMENT
The Entrepreneur’s Alchemist.
Pia’s logo includes a custom made symbol encompassing her brand pillars; the large central triangle symbolises her client’s ‘Emerald City’ and their soul as Pia sees it appear in her readings. Then the three smaller triangles within the larger triangle represent the love, joy and abundance that Pia helps bring into her client’s lives. The lower triangle at the forefront of the logo is a deconstructed portion of the Mercabah Star. The Mercabah Star is the divine light used by masters to connect with and tune into the higher realms, so represents all the spiritual tools Pia uses in her work as an alchemist. Finally, the line with circles at either end represents her client’s life path, from birth to death and finding Pia and their Emerald City along the way. Simple geometric shapes have been paired with a sans serif font to give the logo a modern and high quality feel, while the hand-written font injects warmth and friendliness.
