BRAND STRATEGY I LOGO DESIGN
“Creating a logo to support my book The Business Plan for Peace was an integral part of delivering my overall strategic plan to a range of key stakeholders. What Naomi achieved was exactly what I was after. I was impressed with her graphic design skills and her ability to find clarity within the multiple concepts provided in my brief, weaving them into a cohesive whole. Throughout the design process Naomi was also open to taking feedback and responded promptly and imaginatively to my suggestions.”
Dr Scilla Elworthy, United Kingdom, The Business Plan for Peace
Building a World Without War
The Business Plan For Peace logo depicts the 9 strategies of the Business Plan For Peace in the form of 9 stars reaching towards the sky; each star getting larger and stronger as the previous one has been achieved. The specific style of the stars are the same style that army generals wear, but instead of there being 5 stars as in the armed forces, now there are 9 representing the aim of an expansion of consciousness of the world’s armed forces. The stars also form a ‘C’ representing clarity and vision for the future.
The logo puts a modern twist on the traditional concept of a circular wreath – off-setting it to the side to represent change and a move away from the past, and using stars to form a partial wreath shape in the shape of a C to give a modern, feminine feel, which has been paired with a more business like, masculine serif font to symbolise the coming together of feminine and masculine energies in a peaceful and harmonious way in the future.