BRANDING STRATEGY I LOGO DESIGN I WEB DESIGN AND BUILD
Shey came to me wondering how she could reflect the essence of her business; environmental sustainability, without blending in with other consultancies in her industry who primarily use the blue and greens so often associated with the environment. After a few chats and some research, we settled on purple as her primary colour while still using green and blue as secondary colours. There were a few reasons that purple stuck with us. Firstly, for centuries it’s been a colour used by royalty to reflect quality which was also an important part of Shey’s business model. Secondly, in the field of colour psychology, purple symbolises ‘looking forward’ which ties into Shey’s mission to help companies create a sustainable future. And finally (and perhaps my favourite reason), purple, green and blue are all colours regularly seen in Auroras which gives the logo an additional symbolic tie to the environment. The logo’s symbol is made out of three shapes which could be perceived as leaves or rain drops. The three shapes represent the three arms of ST Sustainability: consulting, training and auditing; and together these three shapes combine to look similar to a flower which is ‘blooming’ from the ‘l’ in the business name.
Professional service. Open and Friendly. High quality. Environmentally sustainable.
“We just launched our new company logo and website and I couldn’t be happier with my experience with Naomi! She provided a personalised approach to designing an image for my business that truly reflects the services I provide. Her guidance was thoughtful and supportive and she was proactive in identifying my business’s key strengths and points of difference by work shopping each element in a collaborative approach. Thank you so much, I love the end result!”
© NAOMI GORA 2016 I WEBSITE BY NAOMIGORA.COM