BRANDING STRATEGY  I LOGO DESIGN I WEB DESIGN AND BUILD

Shey came to me wondering how she could reflect the essence of her business; environmental sustainability, without blending in with other consultancies in her industry who primarily use the blue and greens so often associated with the environment. After a few chats and some research, we settled on purple as her primary colour while still using green and blue as secondary colours. There were a few reasons that purple stuck with us. Firstly, for centuries it’s been a colour used by royalty to reflect quality which was also an important part of Shey’s business model. Secondly, in the field of colour psychology, purple symbolises ‘looking forward’ which ties into Shey’s mission to help companies create a sustainable future. And finally (and perhaps my favourite reason), purple, green and blue are all colours regularly seen in Auroras which gives the logo an additional symbolic tie to the environment. The logo’s symbol is made out of three shapes which could be perceived as leaves or rain drops. The three shapes represent the three arms of ST Sustainability: consulting, training and auditing; and together these three shapes combine to look similar to a flower which is ‘blooming’ from the ‘l’ in the business name.

COLOUR PALETTE

BRAND PERSONALITY

Professional service. Open and Friendly. High quality. Environmentally sustainable.