My blog about all the branding and small business stuff
This is a space for all those ‘Oh-my-golly-grandmother-mind-blowing-sparkle-rainbow-fish’ tid-bits of information I wish I’d had when I first started building small businesses. If you’re setting out solo on your own small business building expedition, I hope some of it will help you on your way. And if it’s time for you to add a professional to the mix, you can contact me here.
Starting a Small Business: Where did I Come From – The Business Edition *Or* Getting the Best Return on Investment on Your Marketing Efforts
By Naomi Gora Ok, I'm not really doing an eighth grade version of birds and the bees, today I'm talking about keeping track of where your customers come from. If you work one-on-one with people, you can keep track of where your business comes from in a CRM system or...read more
By Naomi Gora Gosh, can I just start by saying I really don't like the words 'customers' or clients'? Possibly this is because the people I work with usually end up feeling just feel like mates who happen to pay me. Maybe that's not a sensible big/growth business...read more
By Naomi Gora It's watch me build a business week 2! This week I'm looking at using Facebook for your small business. I have no master plan for how these blogs will evolve. Or perhaps, I do have a plan, but I'm also open to changing it on a whim. I had planned to...read more
By Naomi Gora This year I thought it'd be a cool experiment to write a weekly blog about setting up my small business from scratch. It'll include the ins and outs of what's working, the new things I'm trialing and the moments I want to put on a fake moustache, pretend...read more
By Naomi Gora This is a quick yet solid exercise you can do to see whether your brand storytelling is standing out from your competitors. It takes, ooh, maybe an hour depending on how big your business is and can give you some real gems of branding super power...read more
By Naomi Gora There's a whole bunch of things to consider when designing a logo. There's business strategy, brand values, personality and pillars, colour palettes, font choice, positioning statements, how the logo will be used, on what mediums and what sizes to name...read more
For the love of the flying spaghetti monster, please don’t ask your friends or random Facebook groups what they think of your logo design (do this instead)
By Naomi Gora I so often have people coming to me after creating a logo or a website and asking me 'So, what do you think?' They tell me that they've asked all their friendsand family and clients for feedback and what they usually end up with is one of two outcomes:...read more
How to design butt kicking (and consistent) marketing designs that will make people want to buy lots of shizzles from you
By Naomi Gora One of the key tricks to creating a strong brand is consistency. Ultimately people like to feel safe, they like to know you're going to show up in the same way as they've come to expect you to show up. Inconsistent, bland, messy marketing collateral can...read more
Bring your 'But, what if I could...?' dream to life in a way that's uniquely you.
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