My blog about all the branding and small business stuff
This is a space for all those ‘Oh-my-golly-grandmother-mind-blowing-sparkle-rainbow-fish’ tid-bits of information I wish I’d had when I first started building small businesses. If you’re setting out solo on your own small business building expedition, I hope some of it will help you on your way. And if it’s time for you to add a professional to the mix, you can contact me here.
Where to start when your marketing just won’t work
briciingthatlyaSomething I often hear when bumping into new business owners is 'But my marketing just isn't working, I don't know what to do.' I'll then ask them how many visitors they've had to their website in the last month. The answer is usually 'I don't...
Starting a Small Business: Where did I Come From – The Business Edition *Or* Getting the Best Return on Investment on Your Marketing Efforts
By Naomi Gora Ok, I'm not really doing an eighth grade version of birds and the bees, today I'm talking about keeping track of where your customers come from. If you work one-on-one with people, you can keep track of where your business comes from in a CRM system or...
Starting a Small Business: Be a Muppet, Give Your Customers a Handle
By Naomi Gora Gosh, can I just start by saying I really don't like the words 'customers' or clients'? Possibly this is because the people I work with usually end up feeling just feel like mates who happen to pay me. Maybe that's not a sensible big/growth business...
Starting a Small Business: Facebook stalking (The business kind… not the crazy kind)
By Naomi Gora It's watch me build a business week 2! This week I'm looking at using Facebook for your small business. I have no master plan for how these blogs will evolve. Or perhaps, I do have a plan, but I'm also open to changing it on a whim. I had planned to...
Starting a Small Business: Goal Setting
By Naomi Gora This year I thought it'd be a cool experiment to write a weekly blog about setting up my small business from scratch. It'll include the ins and outs of what's working, the new things I'm trialing and the moments I want to put on a fake moustache, pretend...
Take a squiz at the words you’re using in your business storytelling
By Naomi Gora This is a quick yet solid exercise you can do to see whether your brand storytelling is standing out from your competitors. It takes, ooh, maybe an hour depending on how big your business is and can give you some real gems of branding super power...
Things to keep in mind if you’re giving your own logo design a crack…
By Naomi Gora There's a whole bunch of things to consider when designing a logo. There's business strategy, brand values, personality and pillars, colour palettes, font choice, positioning statements, how the logo will be used, on what mediums and what sizes to name...
For the love of the flying spaghetti monster, please don’t ask your friends or random Facebook groups what they think of your logo design (do this instead)
By Naomi Gora I so often have people coming to me after creating a logo or a website and asking me 'So, what do you think?' They tell me that they've asked all their friendsand family and clients for feedback and what they usually end up with is one of two outcomes:...
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© 2016 Naomi Gora
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